online mrktg tool??

my lecture hd give a tutorial question via online for this week cz i've to attend a talk tomorrow.. hmm, somehow, i feel like it is great if the tutorials are going to be online (as what she did for this week).. haha.. (sorry ms.. i'm too straight in this.. =p)..



Question:

Do you think that social media such as fb, twitter, tripadvisor etc can help to market a destination? How strong an influence can they be to market Malaysia?



Answer:

Obviously yes, since the number of internet user is increasing rapidly. When the marketers i.e. the tourism agency had placed their advertisement via fb, twitter or other social networking websites, it is call ‘viral marketing’, the mouth – to – mouth marketing tools via technology that spreading used nowadays. In fact, there are some previous report states that these sites are more believable and reliable for making promotions (Howard, T., 2005), as the number of visitors are large. The other report also suggest that there are many types of advertisements can easily be found at the social website as it has about more than 1 million users and approximately 3 million messages are posted daily (Lake, L., 2004).


In addition, most of these social networking stuff is used by the Y generation, which the people born in the United States and Canada from the early 1980s to the late 1990s (Answer.com). They spend more time on the internet than exposed to other types of media and that they is a lot of people that use the internet as a source of entertainment, and not just as a source for work, shopping etc. Therefore, the advertisement via fb, twitter and the related sites is a good channel because they are targeting to the right market and it can be apply in Malaysia, as the number of these websites user is large.


In my opinion, as long as the travel agencies able to advertise their product, especially the attractive place using the eye – catching ads, it can be consider as successful because personally, i will click on the ads that can catch my attention to it.


References.

Howard, T. ( 2005), Viral Advertising Spreads Through Marketing Plans, USA Today.


Lake, L. (2004) Twitter: A Valuable Marketing Tool?http://marketing.about.com/od/viralmarketing/a/twitter.htm


www.answers.com/topic/generation-y



~~~~~~~~~~~~~~~~~~~



hey, i like this question cz it is an issue that being debated nowadays.. the effectiveness of online marketing tools.. yeah, rather than used the traditional method like ads, fliers, banner, etc, i would say that online marketing will be blast in future.. i hd done a transaction via online before and i feel like it owesome.. cz i dun hv to queue, taking the number, and waiting.. (man,, i'm not that patient la..).. however, it is depends on the individual perseption.. (right, right..).. others will say that it is ridiculous cz it is an invasion of privacy, and some might able to accept it.. (how come it is ridiculos, cz it is just the same concept as the fb, fs, twitter and so forth.. except for the transaction la.. but still, u hv to gv some of ur information..)



conclusion = knowing what best to u and beat it..



*special thanks to my CBEB3307 lec, cz gv me the opportunity to attend the outside - course, (esp when it's in the prestigious place..)..